Business plan Details...
Front Page - logo/title/name/contact details/spoof address
Executive Summary - brief overview/excite reader/sell sell sell!!!/the team (who you are)/the opportunity (how you came across it)/vision/harvest potential/money put in and what you will get back
The Product/Service - what is it?
...
The Market- market size/gaps/segmentation/competitors/trends and forecasts/use images in the report/if you make a claim reference it with a credible source/your customer (imagery/words e.g. low computer literacy)
Unique Selling Point - USP/unique selling proposition/set apart from opposition
Marketing Plan - channels/partners/networks/examples of campaigns/price/place/promotion/plus (extras)/pricing/discount/loyalty scheme/defend/explain budget
Sales Channels - direct/sales agents/door to door/bids?
Your Competition (example of designer jumpers used) - direct competition (i.e. knitwear designer) same product category with similar product/indirect competition (i.e. place selling luxury items) product sold outside of range with similiar customers
Research/Design/Development - where are you at/IP (application/patents granted?)/prototypes/other products in the pipeline/innovation strategy/difficulties/ risks/dependencies/other products in case yours turns out a fad/develop other things/risk analysis/beware of reliance on others
Manufacturing And Operations - production and delivery of product/corporate responsibility/distribution and production/partners/how will this change as company develops and grows/economies of scale/employee reward system
Action Plan - what you will do/when/credibility testers and what their based on/sequence to adding value i.e. add ons/reduce dependencies/agreements/contracts/deadlines/refer to and explain gant chart
Economy Finance - how will the investor make money?/by when?/investments needed to make?/how have you arrived at key figures?/research/shop around/be realistic/rather be pessimistic than optimistic on costs etc/explain intended budget
Executive Summary - brief overview/excite reader/sell sell sell!!!/the team (who you are)/the opportunity (how you came across it)/vision/harvest potential/money put in and what you will get back
The Product/Service - what is it?
...
The Market- market size/gaps/segmentation/competi
Unique Selling Point - USP/unique selling proposition/set apart from opposition
Marketing Plan - channels/partners/networks/exa
Sales Channels - direct/sales agents/door to door/bids?
Your Competition (example of designer jumpers used) - direct competition (i.e. knitwear designer) same product category with similar product/indirect competition (i.e. place selling luxury items) product sold outside of range with similiar customers
Research/Design/Development - where are you at/IP (application/patents granted?)/prototypes/other products in the pipeline/innovation strategy/difficulties/ risks/dependencies/other products in case yours turns out a fad/develop other things/risk analysis/beware of reliance on others
Manufacturing And Operations - production and delivery of product/corporate responsibility/distribution and production/partners/how will this change as company develops and grows/economies of scale/employee reward system
Action Plan - what you will do/when/credibility testers and what their based on/sequence to adding value i.e. add ons/reduce dependencies/agreements/contra
Economy Finance - how will the investor make money?/by when?/investments needed to make?/how have you arrived at key figures?/research/shop around/be realistic/rather be pessimistic than optimistic on costs etc/explain intended budget
Appendices - budgets/initial investments/cash flow/press cuttings
No comments:
Post a Comment