As a group we have decided to create a hands free camera, at this point we have had various ideas promoting it as: a live blogging tool, technology for people with alzheimers or just as something to capture memories, used for capturing holidays, concerts etc. We have named it the 'Memory Cam'and calling the group 'The Memoirs'- we thought this was quite fitting.
Taken from E&E session- to market the product successfully we are to: find out the competition, look for direct/indirect competitors. Are you going into a niche market? To be able to market successfully you must define your customer, what is the U.S.P- unique selling point.
Key things to remember: Hunch- some of the best products have come from this, good guesses. Explore- make sure to be thorough, Define- what will you offer?/U.S.P. Prove- Have a budget plan.
Be critical about our sources and do not be over relivant in one source of information, talk to potential customers- as they will give true/honest answers.
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